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UK’s New National Lottery Ads Feature Popular Celebs

UK’s New National Lottery Ads Feature Popular Celebs
UK’s New National Lottery Ads Feature Popular CelebsThe UK’s National Lottery has launched a new promotional campaign and this year the country’s gaming powerhouse is turning to humour to remain top of mind amongst the nations punters. The campaign is set to feature a series of TV adverts having a laugh at a few of the UK’s high profile celebrities. The campaign, created by AMV BBDO, is entitled “Please Not Them” – an idea that was inspired by the thinking that we all have dreams of what we would do if we ever won the lotto millions, a hook that keeps lotto players and gamblers alike buying their tickets and playing progressive jackpot slots. What the ad plays on is that most of us would rather see our own dreams come true instead of those of others, especially the already wealthy celebs of the world. To this end, the adverts pose the question, what would the self-absorbed UK celebs do with a major lottery win. And the answer comes in strange attempt at being comical. The first ad features the infamously opinionated television personality and journalist Piers Morgan, who would apparently build a mammoth seaside amusement park called “Piers Pier” – featuring himself, in everything of course. In the intro, Morgan describes his dream of building a monument to one of Britain’s favourite sons…himself obviously. They then go on to reveal a grandiose architectural model of Piers Pier – the entrance to which is a giant Piers Morgan head. The park will also feature a rollercoaster in the shape of Piers’ signature and every ride or amusement features his face. The ad concludes with Piers on the beach commenting that one big win is all it will take for Piers’ Pier to open for business – and of course this is followed by a voice over stating that “Anyone can win the lotto, please don’t let it be him” – probably the funniest line in the ad. The ad should be funny, but somehow comes across rather strange and almost as if they were just trying way too hard to be comical…or perhaps we were just having a bad day when we watched it??? See for yourself and you be the judge. Either way, they must have paid Piers a fortune for his endorsement. The next instalment is set to feature the controversial model and TV personality Katie “Jordan” Price who reportedly wants her own TV station with dedicated 24/7 coverage. Apparently a host of other UK celebs are in negotiations to be featured in the series, yet names have not been disclosed at present. Do you think the Beckham’s will make an appearance, Wayne Rooney perhaps? Guess we’ll have to wait and see.

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