UK’s New National Lottery Ads Feature Popular Celebs

UK’s New National Lottery Ads Feature Popular Celebs
UK’s New National Lottery Ads Feature Popular CelebsThe UK’s National Lottery has launched a new promotional campaign and this year the country’s gaming powerhouse is turning to humour to remain top of mind amongst the nations punters. The campaign is set to feature a series of TV adverts having a laugh at a few of the UK’s high profile celebrities. The campaign, created by AMV BBDO, is entitled “Please Not Them” – an idea that was inspired by the thinking that we all have dreams of what we would do if we ever won the lotto millions, a hook that keeps lotto players and gamblers alike buying their tickets and playing progressive jackpot slots. What the ad plays on is that most of us would rather see our own dreams come true instead of those of others, especially the already wealthy celebs of the world. To this end, the adverts pose the question, what would the self-absorbed UK celebs do with a major lottery win. And the answer comes in strange attempt at being comical. The first ad features the infamously opinionated television personality and journalist Piers Morgan, who would apparently build a mammoth seaside amusement park called “Piers Pier” – featuring himself, in everything of course. In the intro, Morgan describes his dream of building a monument to one of Britain’s favourite sons…himself obviously. They then go on to reveal a grandiose architectural model of Piers Pier – the entrance to which is a giant Piers Morgan head. The park will also feature a rollercoaster in the shape of Piers’ signature and every ride or amusement features his face. The ad concludes with Piers on the beach commenting that one big win is all it will take for Piers’ Pier to open for business – and of course this is followed by a voice over stating that “Anyone can win the lotto, please don’t let it be him” – probably the funniest line in the ad. The ad should be funny, but somehow comes across rather strange and almost as if they were just trying way too hard to be comical…or perhaps we were just having a bad day when we watched it??? See for yourself and you be the judge. Either way, they must have paid Piers a fortune for his endorsement. The next instalment is set to feature the controversial model and TV personality Katie “Jordan” Price who reportedly wants her own TV station with dedicated 24/7 coverage. Apparently a host of other UK celebs are in negotiations to be featured in the series, yet names have not been disclosed at present. Do you think the Beckham’s will make an appearance, Wayne Rooney perhaps? Guess we’ll have to wait and see.

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Konami Releases New DUNGEONS & DRAGONS Video Slot Games with Dungeon Maze and Monster Battle Bonuses

Konami Releases New DUNGEONS & DRAGONS Video Slot Games with Dungeon Maze and Monster Battle Bonuses
Konami Releases New DUNGEONS & DRAGONS Video Slot Games with Dungeon Maze and Monster Battle BonusesLAS VEGAS, Aug. 6, 2015 /PRNewswire/ — Konami Gaming, Inc., a global leader in casino gaming and systems, announced the general release of its newest DUNGEONS & DRAGONS themed video slots titled Fortunes of the Forgotten Realms and Dwellers of the Dungeon Keep. Now available as follow-up games to the series debut releases Enchanted Riches and Conquests & Treasures, Konami’s latest DUNGEONS & DRAGONS themes include dungeon maze adventures and monster battle bonuses that allow casino players to experience the thrill and reward of the iconic gaming legend. ”Our new DUNGEONS & DRAGONS games offer a rich fantasy experience that equips casinos with a diversity of entertainment to reach and retain new audiences,” said Matt Reback, vice president, marketing at Konami. “Similar to the first games, this second installment offers novel bonus features and graphic art elements but remains rooted in the primary components that core slot players appreciate.”Xtra Reward®, Nudging Double Action Stacked Symbols®, full-reel wilds, and progressive jackpots are a few of the key game mechanics showcased within the new themes. This second installment of Konami DUNGEONS & DRAGONS games also carries a unique fire blaze bezel that accentuates the machine’s tall-top 32″ monitor.”Players get to increase their chance for a higher progressive jackpot prize by rolling 20-sided die and battling unique monsters from random difficulty levels. They can even navigate through a darkened dungeon cavern, encountering monsters, traps, and credit prize treasures,” said Reback. “The artwork and animation are unique and memorable so that regardless of a player’s familiarity with the DUNGEONS & DRAGONS brand, they’ll grab hold of the game’s rhythm and bonus adventures with the enthusiasm that Konami games are known to produce.”Both new DUNGEONS & DRAGONS themes are currently available across the U.S. and Canada. Those interested in learning more about Konami’s latest product releases are encouraged to visit www.konamigaming.com.About Konami Gaming, Inc.Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS gaming enterprise management system, please visit www.konamigaming.com.  Media Contact:Tashina WorthamMarketing Communications Specialist702.419.6025wortham0609@konamigaming.comAbout Hasbro, Inc.Hasbro is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year.About Wizards of the CoastWizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ: HAS), is the leader in entertaining the lifestyle gamer. Wizards’ players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING and DUNGEONS & DRAGONS. Wizards is also a publisher of fantasy series fiction with numerous New York Times best-sellers. For more information about our world renowned brands, visit the Wizards of the Coast Web site at www.wizards.com.Photo – http://photos.prnewswire.com/prnh/20150805/256162Logo – http://photos.prnewswire.com/prnh/20141028/154734LOGO 

Howard Stutz – Affinity Gaming reverses second-quarter loss

Howard Stutz – Affinity Gaming reverses second-quarter loss
Howard Stutz – Affinity Gaming reverses second-quarter lossAffinity Gaming reversed a second-quarter net loss, which the Las Vegas-based company’s chief executive credited to a change in the casino operator’s marketing approach.Affinity, which owns the off-Strip Silver Sevens Hotel and Casino, the three Primm properties and casinos in Iowa, Missouri and Colorado, said its net income for the quarter that ended June 30 was $797,000, compared to net loss of $14.3 million a year ago. Affinity reported net revenue of $101.9 million, an increase of 2.2%.The company is not publicly traded, but has publicly owned debt.Affinity CEO Michael Silberling said on a conference call the company’s casinos are focusing more on profitable high-level customers than low-tier customers.Affinity grew cash flow 39% in the second quarter, which followed a cash flow increase of 30% in the first quarter.”To our knowledge, no other competitor has matched our improvement in (cash flow) over this period,” Silberling said.Revenue at Affinity’s Nevada casinos increased 3.3% to $60.4 million.Silberling declined to comment on an offer by Illinois-based Z Capital, Affinity’s largest shareholder, to buy the rest of the company. He said the issue is being handled by a board committee.Copyright GamingWire. All rights reserved.

Sycuan casino launches new brand initiative

Sycuan casino launches new brand initiative
Sycuan casino launches new brand initiativeSycuan Casino has launched a new branding campaign and rally cry for the property in “Play. Win. Together.” The campaign was launched with a VIP Media event this evening in the state of the art “Live & Up Close” Theater. “’Play. Win. Together.’” as a brand means so much more to us than standard casino messaging. It is about our relationships here with our customers, the community, and San Diego as a whole,” said John Dinius, interim general manager. “We are going the extra mile to walk the walk here. From our newly re-launched Club Sycuan program that is the undisputed best in the market, to our huge new non-smoking area, we have listened to San Diego and retooled the environment for our market.”  The campaign itself is a slice of life in San Diego, featuring the close connection Sycuan Casino has to the community and, of course, the nonstop action that the gaming property offers. Sycuan assembled a top-notch production team featuring Director Jeff Apps, known for several national campaigns and music videos, along with Oscar-winning cinematographer Russell Carpenter (1998, Best Cinematography, “Titanic”). The TV and print pieces feature not only actual Sycuan employees and charities, but a few cameos from San Diego icons like Padres Playoff hero Steve Garvey, NBA Hall of Famer Bill Walton, Charger Legend Billy Ray Smith, and Professional Wrestler Rey Mysterio Jr. The song in the TV spot, “One Minute More”, was provided by the high-energy duo, Capital Cities.  “Sycuan Casino is such a sincere brand, so authenticity and realism were important to us. From community efforts, to partnerships, to gaming, this spot is a true cross section of a day in the life of Sycuan and its employees,” said Dan Morales, marketing director. “Throughout the campaign, these are real Sycuan Casino employees. They are veterans. They are volunteers. They are amazing people to interact with on the casino floor. It is so real and we are so proud of that.”Besides the premiering TV spot. A complementary high profile radio, print, outdoor and media campaign have been rolled out as well.